The entrepreneurial spirit of the third generation of the NR Group has built up on its core business of agarbatties manufacturing and successfully diversified in various sectors like airplane parts, defense equipments, fragrance, nutraceuticals, personal care & education to name a few. NR Group also has associations with cricket, owning the Mysuru Warriors franchise in the Karnataka Premier League, and has roped in Amitabh Bachchan as one of its brand ambassadors.
